Frost & Sullivan Growth, Innovation and Leadership eBulletin Vol. 3 Issue 3

Frost & Sullivan's Growth, Innovation and Leadership eBulletin

March 2010 Volume 3/Issue 3

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	DON’T FORGET, GIL IS GLOBAL! We hope to see you at the following event:

GIL 2010: Silicon Valley
The Global Community of Growth, Innovation and Leadership

September 12-14, 2010 |
California, North America

SEND US A GIL BITE!
There’s No Cookie Cutter Approach to a Successful Growth Strategy
That’s why we ask YOU, the thought leaders in our Global GIL Community, to share and inspire us.

Serious about Growth? Let us show you how. Validate your strategy through our Pre-Diagnostic Questionnaire
Click here

Our brief, diagnostic questionnaire tells
us about your
personal growth strategy. Completed surveys will be entered in our drawing for a complementary registration to GIL2010: Silicon Valley

From the Desk of ...

	Brian Denker, Vice President, Global Growth, Innovation and Leadership



Featuring the following robust programs:

	Accelerating Growth Through Vertical Market Expansion April 6, 2 p.m. EST

	Marketing Excellence and the Art of Winning Customers – Now onDemand

	Chairman’s Series on Growth – Now onDemand



	April 14, 11 a.m. EST Measuring Effective Web Marketing: Transforming Online Customer Relationships into Identifiable ROI

	May 20, 2 p.m. EST How to Keep Sustaining Engineering Priorities From Impacting Ongoing Product Development Programs

These robust programs are now onDemand:

	From Concept to Commerce: New Models for Increasing Innovation

	Optimizing Project and Portfolio Value in Uncertain Times

	Industry White Papers and onDemand eBroadcasts



	Event Calendar

	Our Solutions

	Growth Team Membership™

	Chairman's Series On Growth

	GIL Global 2010: The Global Community of Growth, Innovation and Leadership

	Growth Opportunity Newsletters

While the first step in any successful business strategy is a quality product, the only way to drive sales on that product is through effective marketing. In this issue of GIL, we take an in-depth look at Marketing Excellence and the Art of Winning Customers.

The Frost & Sullivan global marketing director asks the tough questions every CEO wants answered, while cutting-edge executives drop by to tell us what has worked in their businesses.

As always, we invite you to attend our next GIL event, GIL 2010: Silicon Valley, Sept. 12-14, San Jose, Calif. Until then, brush up on the latest news in our field:

	• Executive Interview	• Competitive Insight
	• Industry Insight	• MeeththeBoss TV
	• Case Study	• We Asked, You Answered
	• Recommended Reading	• Best Practice Solutions in GIL

Best regards.

David Frigstad
Chairman

Frost & Sullivan | www.frost.com | We Accelerate Growth


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	EXECUTIVE INTERVIEW By Naylor Gray Director of Global Marketing Frost & Sullivan
	Applying the Demand Acceleration Framework in the Marketing Organization Technically, we are no longer in a recession, but has your company started hiring again? When polled on this question, the majority of our readers’ responses were, “Yes, we’re actively recruiting and hiring”...


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	INDUSTRY INSIGHT By Angela Hribar Sales and Marketing Officer GlobalSpec, Inc.
	Aligning Your Marketing Efforts with the BtoB Buy Cycle Although the buy cycle has been around for as long as products have been bought and sold, recent shifts in purchasing behavior mean that marketers must pay greater attention to aligning their marketing with their customers’ buying process...


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	CASE STUDY By Ben Thompson Senior Editor Business Management Magazine
	Thinking Outside the (Shoe) Box Good marketing is about much more than increasing your ad spend; improving service levels can be an effective indirect marketing tool, too...


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	RECOMMENDED READING By Frost & Sullivan
	Three Titles Prove Marketing Excellence is Only a Page Turn Away Books by Steven Woods, Andy Kanefield and Keith Pigues top the list.


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	COMPETITIVE INSIGHT Courtesy of Eloqua
	Marketing Excellence through Digital Body Language The shift to online from face-to-face sales has crippled our ability to see body language when interacting with prospects, leaving us less able to connect with prospects to determine their level of interest. Savvy marketers step in to read prospects’ “digital body language” and use that knowledge to guide the buying process…


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	MeetTheBoss TV Courtesy of Frost & Sullivan’s Strategic Partner
	More Effective Marketing: What You Need to Know Marketing is either fun or not, depending on your point of view. But whatever you feel, the fact is that effective marketing can make a world of difference to your bottom line – and it need not cost a fortune...


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	WE ASKED, YOU ANSWERED By Frost & Sullivan
	Does your organization have a standardized approach for people, process, content and complexity automation challenges? Yes, we do have a structured approach for all these areas No, we do not have a structure approach for all these areas We have a standard approach for some of these areas but not all I don’t know


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BEST-PRACTICE SOLUTIONS IN GROWTH, INNOVATION AND LEADERSHIP
Frost & Sullivan Honors strategic partners

Frost & Sullivan’s Strategic Partner Consortium (SPC) provides CEOs with access to best-practice solutions in growth, innovation and leadership. These best-in-class growth solution providers support CEOs and their growth teams with an array of products and services that accelerate the growth of their companies. Each one of our member companies holds a unique and exclusive position in our Growth Acceleration System.

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