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January 2010 Volume 3 Issue 1 |
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CONNECT |
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DON’T FORGET,
GIL IS GLOBAL!
We hope to see you soon at one of the following events:
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GIL 2010: Silicon Valley
The Global Community of Growth, Innovation and Leadership
September 12-14, 2010 |
California, North America
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For 2010’s first Growth, Innovation and Leadership eBulletin, we turn our focus on Distribution Channel Optimization (DCO). For those new to the concept, DCO is essentially a way for companies to target consumers in the most efficient way possible (often optimized by distribution partners who maximize targeted recipients, and therefore, profits). To get products and services where they need to go, we have to use the decade’s newest form of optimization—and we hope this latest issue of GIL gives you the tools you need to get there.
Also this month, GIL introduces our “Meet the Boss” series, where I tell you why the greatest risk to growth is “being conservative.” Plus, click on our GIL Bite announcement for ways you can contribute your leadership ideas to upcoming GIL events.
As always, the GIL program is a comprehensive group of tools, including the GIL Global Congress events, the Chairman’s Series on Growth Web casts, and our Growth Partnership services.
Start your year off with our latest offering of Growth, Innovation and Leadership:
Best Regards
David Frigstad
Chairman
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FEATURED ARTICLE
By Katherine Burns
Director of Strategic Communications
Frost & Sullivan
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Distribution Partners help broaden suppliers’ reach
For a huge consulting company like Accenture, targeting products and services to a precisely accurate group of customers can often be a distribution nightmare. But in Accenture’s case, a distribution partner like Siebel helped identify a proper audience and supply it with Accenture’s goods and services…
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RECOMMENDED READING
The One Hour Breakthrough
by Doug Berger
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A new book to round out your Leadership library
The One Hour Breakthrough is for people who intend to accomplish results which for them are bold, ambitious, aspirational. It would be an achievement that takes them beyond the traditions of their own life...
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WE ASKED, YOU ANSWERED
By Frost & Sullivan
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Poll Results from January’s Chairman’s Series on Growth:
Which of the following pitfalls have plagued your organization’s distribution channel strategy?
 A)
Overextending the distribution network
 B)
Overvaluing distributor efficiency (and undervaluing customer reach)
 C)
Suffering from a lack of innovation
 D)
Encouraging distributor autonomy
 E)
Over-committing to your distribution partners
 D)
None of the above
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BEST-PRACTICE SOLUTIONS IN GROWTH, INNOVATION AND LEADERSHIP
Frost & Sullivan Honors strategic partners |
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Frost & Sullivan’s Strategic Partner Consortium (SPC) provides CEOs with access to best-practice solutions in growth, innovation and leadership. These best-in-class growth solution providers support CEOs and their growth teams with an array of products and services that accelerate the growth of their companies. Each one of our member companies holds a unique and exclusive position in our Growth Acceleration System…
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PRIVACY POLICY:
We are committed to protecting your right to privacy. © 2010 Frost & Sullivan
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