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IT’S JUST WEEKS
AWAY,
WE WILL SEE
YOU THERE!
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GIL 2009: North America
Growth, Innovation and Leadership
– A Frost & Sullivan Global Congress
on Corporate Growth
September 13-16 |
Scottsdale, AZ
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While many are focusing on the “last days of summer,” there has been so much progress and news here at Frost & Sullivan that we just had to release this special September edition of our monthly Growth, Innovation and Leadership (GIL) eBulletin.
GIL 2009: North America is just two weeks away and its geared up to be the most innovative and inspirational program yet. I encourage all of you to become active members of our GIL community, come experience GIL, contributing your thought leadership, network with the top echelon of visionaries and leaders.
Our GIL program is a fully-integrated deliverable which includes the GIL Global Congress events, this GIL eBulletin, the Chairman's Series on Growth web casts and our Growth Partnership Services. So if you are serious about growth, enjoy our monthly newsletters and gain new ideas and perspectives from these articles, then I encourage you to actively participate and come meet me in Scottsdale, Arizona!
This eBulletin is packed with powerful examples of new ideas and perspectives in action. I really hope it gets everyone excited for GIL!
Best Regards
David Frigstad
Chairman
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NAVIGATING 2.0
Anand Chhatpar
Chief Executive Officer
BrainWaves, an Innovation E-magazine
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Innovative Strategies for Launching New Products
Far too often, and more often than they’d like to admit, companies spend many millions of dollars building a product that fails in the market when it is launched. Achieving a “product fit” in a given market is not 100% scientific. Companies …
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CASE IN POINT
By Katherine Burns
Director of Strategic Communications,
Growth Team Membership™,
Frost & Sullivan
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Why Is There a Segway in the Smithsonian, But Not in Your Garage?
Regardless of how innovative or breakthrough a new product may be, it is unusual for a new product to deliver revenue for the company if its launch fails to: (1) communicate the product’s promise, and (2) convert buzz into revenue. …
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EXECUTIVE INSIGHT
By Andy Kanefield,
Founder,
Dialect, Inc.
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Launching Your New Product: Overlooked Items for Your Checklist
In any environment, a new product launch is a risky endeavor, which makes it especially risky right now. How do you maximize your opportunity for a successful launch, especially when the new product may be an usual offering for your company? …
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WE ASKED, YOU ANSWERED
By Frost & Sullivan |
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Poll Results From August’s Chairman's Series on Growth
Which multimedia video tools or channels does your organization regularly incorporate into its new product launch strategy?
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A.) |
Video (viral or other) (29.3%) |
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B.) |
Social networking sites (e.g. LinkedIn, Facebook) (15.9%) |
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C.) |
Online Ads (38.1%) |
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D.) |
News releases (93.9%) |
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E.) |
Blogs/Forums (18.3%) |
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PRIVACY POLICY: We are committed to protecting your right to privacy. © 2009 Frost & Sullivan
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