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IT’S JUST AROUND
THE CORNER,
REGISTER TODAY!
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GIL 2009: North America
Growth, Innovation and Leadership
– A Frost & Sullivan Global Congress
on Corporate Growth
September 13-16 |
Scottsdale, AZ
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JULY 2009 | VOL. 2 | ISSUE
3
Every month we will be packing the Growth, Innovation and Leadership (GIL) eBulletin full of new tools, techniques, best practices, innovative ideas and leadership models to inspire our readers.
In this issue, we take a look at the most pressing concerns facing marketing teams in 2009, as identified by a recent Growth Team MembershipTM
survey. We've paired the results with thought leadership from our Director of Global Marketing, Naylor Gray, on how to strategically move forward. Also in this issue, we offer insight from one of AT&T’s top marketing executives, and a forward-thinking article a senior editor at
Business Management magazine.
Our GIL program is a fully-integrated deliverable which includes the GIL Global Congress events, GIL eBulletin, the Chairman's Series on Growth web casts and our Growth Partnership Services. If you are serious about growth, then I encourage you to actively participate in all of these forums available to you.
Sincerely,
David
Frigstad
Chairman
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ON THE LOOKOUT
By Naylor Gray, Director
Global Marketing, Frost & Sullivan
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Don’t Let Fear Dictate Your 2009 Marketing Strategy
Frost & Sullivan’s Growth Team Membership™ analysts recently completed an extensive survey that captures key issues and business environment factors affecting Marketing executives in North America and Europe. The survey results appear to show …
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EXECUTIVE INTERVIEW
Interview with Alicia Dietsch,
Vice President,
Marketing Communication & Operations, AT&T
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“The Key in Today’s Environment Is To Be Genuine”
An 18-year veteran of AT&T, Alicia Dietsch has been at the helm of a Marketing Communication & Operations team, which totals more than 100 members, since November 2007. Frost & Sullivan’s eBulletin editor, Erin Lindholm, recently ...
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WE ASKED, YOU ANSWERED
By Frost & Sullivan |
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Poll Results From May's Chairman's Series on Growth
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What are the top marketing issues you face as a marketing executive? (Please select all that apply)
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Measuring market spend efficiency and effectiveness (31.5%) |
| B.) |
Justifying the ROI on marketing budgets
(41.1%) |
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Enhancing the pace of new product service introductions
(38.4%) |
| D.) |
Identifying emerging customer needs and preference
(45.2%) |
| E.) |
Identifying new, adjacent market opportunities
(46.6%) |
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VIRTUALLY THERE
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An Invitation to attend GIL'09 from
Frost & Sullivan's Chairman, David Frigstad
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PRIVACY POLICY: We are committed to protecting your right to privacy. © 2009 Frost & Sullivan
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