The Role of Technology Licensing
in Accelerating Growth
 As we continue to encourage GIL teams across the globe to look for new and alternative methods to accelerate growth in 2011, this month we’ve highlighted green initiatives and Mergers & Acquisitions as well as Technology Licensing as a potential path to profit. Each of these out-of-the-box approaches offers a unique opportunity for companies to realize profit from areas outside of the usual corporate growth paradigm.
While Intellectual Property is at the heart of many successful growth strategies, how does a company balance the cost of doing research to develop the necessary knowledge and associated technology that comes with the cost of doing business? To eliminate the barrier to entry that research and associated risk management poses, companies dedicated to accelerating growth might want to consider technology licensing. Partnering with forward-thinking companies that have already developed and patented solutions, and who are willing to share the benefits through licensing, could well hold the key to your company’s growth in the coming year.
We hope that this and the other innovative strategies outlined below move you to achieve greater growth and success in 2011.
Sincerely,
David Frigstad
Chairman
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EXECUTIVE INSIGHT
Carpe DIEM&A: Is Now the Time to Seize the Acquisitive Growth Opportunity?
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By Andrew Calvert
Vice President, Financial & Business Services
Frost & Sullivan
As Frost & Sullivan and our
North American client partners
reflect on September’s Growth,
Innovation and Leadership event,
the topic we are consistently asked
about is the opportunity for
acquisitive growth in the current
market. So is now the time to seize
the M&A opportunity? >>more
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FROM THE TRENCHES
Is Breakthrough Innovation
in Next Year’s Budget?
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By Dwayne Spradlin
President and
Chief Executive Officer
InnoCentive, Inc.
If your organization’s business
plan doesn’t include open innovation
as a major business initiative,
you may be the one playing
catch-up with your
competitors.
>>more
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FEATURED ARTICLE
Can Innovation Change Preconceptions?
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By Ben Thompson
Senior Editor
Business Management Magazine
Automaker Nissan is hoping to steal a
march on its rivals with the Leaf,
the world’s first affordable electric car.
But will zero emissions and wallet-friendly
running costs be enough to tempt motorists?
>>more
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MOVERS & SHAKERS
Chile Vies to Become IT-Nearshoring Hub
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An Interview with
Juan Carlos Munoz
CEO
Chile-IT
Frost & Sullivan’s Fernando Belfort
recently had the opportunity to interview
Juan Carlos Munoz, CEO of Chile-IT, a company
dedicated to the expansion of Chilean IT
companies into international markets,
including the U.S. >>more
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RECOMMENDED READING
Companies on a Mission:
Entrepreneurial Strategies
for
Growing Sustainably,
Responsibly, and Profitably
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Reviewed by
Margaret Marshall-Hagan
eBulletin Editor
Frost & Sullivan
A look at author Michael Russo’s new
book on how small and mid-sized companies
are using social responsibility strategies
to drive profits and outgrow
the competition. >>more
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MEGATREND REPORT
International Education Disparities
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GIL INSIGHT
Answering “The Big Question”
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WE ASKED, YOU ANSWERED
Do you use a Marketing Automation Platform?
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Source: Executive Benchmark Assessment, Frost & Sullivan and Bulldog Solutions
"In the general business-to-business landscape marketing adoption for marketing automation technology hovers at less than 10 percent; attendees to our GIL event show their sophistication with a 42 percent adoption rate of this powerful technology.."
--Naylor Gray, Director, Global Marketing | Frost & Sullivan |
